Mcasso have been working alongside Keko London and Bentley to compose and produce the music for Bentley’s latest advertising campaigns for their new Mulsanne Speed, Continental GT3-R, and the highly anticipated Bentayga SUV. Our aim with the music was to interpret the different characteristics and features of each car, whilst recognising the distinguished nature of the Great British brand.
Keko London called on us to create an absorbing melodic theme for their teasers for the new Bentley Bentayga, designed to be the world’s first truly luxury SUV, to debut in 2016.
The above launch film is the last of the 6 Bentley Bentayga teasers featuring the Mcasso Bentayga theme. It follows the Bentayga being driven through a mountainous paradise as it converges with a landing Seaplane, meeting at the water’s edge. With the teaser series culminating with such a grand finale, we composed a track with the ambitious nature of the film in mind, whilst incorporating the Bentayga theme as an integral part of the piece.
The project began with a design philosophy inspired by light, reflected in the first film (above left) featuring our piece, drawing influence from audio-visual art installations. The strong relationship between the teasing light visuals that trace the car and the track, builds to herald the introduction of the Bentayga’s luxurious, powerful and beautifully designed nature.
Then, on the final straight before launch, it is the new technological features that take centre stage in the second teaser (above right). We expanded upon our original theme, adding in high definition soundscapes and reverb-soaked guitar elements to the largely electronic track.
Bentley Mulsanne Speed
For the music of the new Bentley Mulsanne Speed launch film, we were asked to create a piece of music which portrays the powerful, liberating feeling of solitude when driving alone during the quiet hours of the night, somewhere between yesterday and tomorrow.
Bentley Continental GT3-R
We composed the music for the launch film for the new Bentley Continental GT3-R. Alongside a timeline of Bentley GT through the years, the brief was to compose an awe-inspiring piece of music to befit the illustrious track racing history of the Bentley GT.