RBS Goes Country

  • July 24, 2014

M&C Saatchi wanted to develop the country theme of the loving Dad from their Natwest TV commercial highlighting their easy ISA.

We were asked to pen an authentic country song for a radio commercial that informs the listener of the advantages of Natwest/RBS ISAs.

Working with the creative team, we developed the lyrics, wrote and then recorded the tongue-in-cheek song sung by the versatile Bob Saker with the hope of raising awareness (and a smile) with the audience.