The Musical City

Curved Arrow worked directly with the teams at Toyota Motor Europe and Saatchi & Saatchi UK as Music Consultants on an extremely complex Music Search and Sync Licensing campaign.

The Campaign’s mission was to transform the streets of a European city into a Musical Paradise; every street name changed into that of a song and whenever the Toyota Yaris Hybrid turned into that street, the song would start playing in the car.

We worked alongside the Marketing team, longlisting and shortlisting a selection of instantly recognisable ‘sing-along’ tracks from different eras of pop music history to feature in the film.

A total of of 14 tracks were licensed for this multi-media Pan-European campaign, with the primary spot airing on TV, multiple films online, supporting radio adverts and user-generated content.

  • Client Toyota
  • Agency Saatchi & Saatchi
  • Music Supervision Lisa McCaffery & Oliver Jay
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