No one ever died asking the question 'Would you mind putting on your seat belt?'
We worked with BBDO Dublin on the Road Safety Authority Ireland campaign 'What Do You Think Will Happen?', highlighting the significance of wearing a seat belt.
Research shows male drivers aged 17 - 24 are reluctant to insist passengers wear a seat belt - the awareness campaign takes some of the fears a young person might have when asking a friend to put on a seat belt and plays out various amusing scenes.
Mcasso's Richard Atkinson created all music and sound design for the spot.