BBC Rethink

Rethink is a collaborative project across the BBC's three national speech stations, BBC Radio 4, Radio 5 Live and World Service.

Asking the question "Where do we go from here?" as the country begins to consider a life post-COVID-19, the campaign questions a wide range of topics including holidays, mental Health, finding new jobs, and transport.

Continuing our relationship with the BBC, Mcasso composer Dave Reynaud composed a full audio branding package for the project - unifying the sound across the stations as a curious yet optimistic accompaniment to the topics in discussion.

The Rethink campaign is currently live across the BBC Radio Network and on BBC Sounds.

  • Client BBC Radio
  • Composer Dave Reynaud
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