Mcasso have been working alongside Keko London and Bentley to compose and produce the music for Bentley’s latest advertising campaigns for their new Mulsanne Speed, Continental GT3-R, and the highly anticipated Bentayga SUV. Our aim with the music was to interpret the different characteristics and features of each car, whilst recognising the distinguished nature of the Great British brand.
Keko London called on us to create an absorbing melodic theme for their teasers for the new Bentley Bentayga, designed to be the world’s first truly luxury SUV.
The project began with a design philosophy inspired by light, reflected in the film featuring our piece, drawing influence from audio-visual art installations. The strong relationship between the teasing light visuals that trace the car and the track, builds to herald the introduction of the Bentayga’s luxurious, powerful and beautifully designed nature.