Mcasso Music has scored the soundtrack for Huawei’s new 1+8 global campaign.
Composer Richard Atkinson’s original music features right across the global, multimedia campaign produced by Havas London and directed by Dog Eat Dog’s Pascal Heiduk.
With an emphasis on fluidity and movement, the track was scored to picture. The narrative flows between the dancers and their robotic counterparts elegantly interacting as they pass the devices between them, tapping to activate the unique connectivity features of the Huawei 1+8 ecosystem.
Richard’s track draws upon an eclectic mix of instruments and vocalisations to create a sense of harmony, energy and pace building to a climatic finale as the dance concludes.
Working closely with the creative team at Havas from the start of the project, led by CCO Mark Whelan, Rich was able to quickly establish a musical direction finely tuned in conjunction with the evolving edit and vfx development.