BBC World Service

After a year long project, we were successful in our pitch to refresh the sound of BBC World Service - rebranding the world’s largest international radio broadcaster, with a weekly listenership in the hundreds of millions.

Our team of four composers - Richard Atkinson, Dave Reynaud, Sam Worskett and Mike MacLennan, led by Mcasso CEO Mike Connaris, collaborated with the team at the World Service and the BBC Concert Orchestra.

The rebranding features a new World Service signature tune, along with many new themes for different programmes across the Service.

Tune in, wherever you are in the world!

  • Client BBC World Service
  • Creative Director Mike Connaris
  • Composers Richard Atkinson, Dave Reynaud, Sam Worskett, Mike MacLennan
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